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Our Latest Blog Posts

5 Marketing Lessons from the Grateful Dead

If you were asked to name three top marketing pioneers, the Grateful Dead probably wouldn’t be on the tip of your tongue. But as David Meerman Scott and Brian Halligan explain in their new book, “Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History” (Wiley, August 2010), the Grateful Dead […]

What business owners expect from media sales reps.

As a guy who has been working directly with businesses for longer than some media sales execs have been alive, I can say that it has always been a challenge to create a business relationship and to move on up to “trusted adviser” status.  The way we do business with each other is changing as […]

22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing These are the chapter heading from The 22 Immutable Laws of Marketing, by Ries & Trout, Harper Business. If you’re a product creator, it pays to post this list above your desk for frequent reference. It is better to be first than it is to be better. If you […]

Want to reach young audiences? Use SMS Texting.

SMS case study – The University of Louisville By Giselle Tsirulnik November 3, 2010 The SMS campaign proved to be affective Name and city and state of marketer The University of Louisville, Louisville, KY Name and city and state of agency or marketing services firm Call-Em-All, Frisco, TX Duration Campaign is ongoing Objective Every year, […]

It Turns out that we DO watch the commercials on DVR.

The digital video recorder is now in 38% of all U.S. homes, and its increasing popularity represents both a blessing and a challenge for the TV and advertising industries. DVRs enable TV networks to hold on to viewers who use timeshifting to watch their favorite shows when it is convenient for them and who might […]

Optimism Shows in Ad/Marketing Plans

Small business owners are increasingly optimistic and plan higher ad spending for 2011, according to numbers from Ad-ology’s 2011 Small Business Marketing Forecast. This is the third year for the study, and in addition to increased optimism about the economy overall and their potential sales for this year, results show 46 percent plan increased ad […]