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Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

A NEW CONSUMER AGENDA

Transforming consumer goods for the digital age

Transforming consumer goods for the digital age

Unlocking value through customer experience and innovation

Learn from the IDC Vendor Spotlight and Cognizant how consumer businesses can execute their DX strategies efficiently.

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There is no question that digital technologies are reshaping the consumer goods industry. It’s an ever-changing marketplace, where digital-first players are seizing competitive advantage and tradition-bound brands lag behind. We help you build your digital culture with strategies that keep you in the technological forefront and connected to your customers.

DEPTH OF EXPERTISE

The consumer goods segments we serve

Apparel & Footwear
Take advantage of solutions to improve sourcing, elevate label management, optimize pricing and boost business effectiveness.
Consumer Durables
Use digital technologies and strategies to drive innovation, revitalize product lines, and improve efficiencies and ROI.
Consumer Electronics
Implement digital solutions to bring innovative products to market faster, more efficiently and at lower cost.
Food & Beverage
Take advantage of fresh thinking to solve tough customer, supply chain and technology challenges.
Home & Personal Care
Leverage the latest cloud and software as a service (SaaS) solutions to capitalize on emerging new markets and changing customer expectations.
Managing COVID-19 and supply chain resilience

Consumer goods organizations need to take a holistic view of their supply chains to protect themselves from disruptions like COVID-19.

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Using AI to fight the pandemic

Cognizant and XPRIZE announce Pandemic Response Challenge winners and how they are helping reopen the world’s economies and societies safer and faster.

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Using AI to fight the pandemic

Cognizant and XPRIZE announce Pandemic Response Challenge winners and how they are helping reopen the world’s economies and societies safer and faster.

Learn more

DRIVEN BY RESULTS

Benefit from our multi-disciplined approach

We solve the toughest challenges in consumer goods with a digital-first approach.

RESULTS
A multinational beverages company
RESULTS
A multinational beverages company

establishes a greater brand relevance with millennial consumers.

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RESULTS
A major beauty products company
RESULTS
A major beauty products company

uses digital asset management technology to accelerate its marketing initiatives.

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CONSUMER GOODS ECOSYSTEM

Targeted solutions

Cognizant offers solutions specific to the challenges of consumer goods companies.

Trade promotions management

Measure the ROI and effectiveness of trade promotions, one of your biggest costs.

Marketing services & branding

Gain new insights into your marketing data and boost ROI with digital marketing capabilities.

Sales effectiveness solutions

Modernize your merchandising efforts and get a better return on in-store promotions.

Supply chain management

Solutions that streamline supply chain operations through better network collaboration and warehouse management.

BUSINESS INTELLIGENCE

Recently published insights

PERSPECTIVES
Designing better software-driven experiences for consumer goods

The COVID-19 pandemic has shown the need for modern software engineering approaches. We offer six recommendations on ways CPG companies can transform into software-centric businesses.

View Perspectives
PERSPECTIVES
How food makers can connect with consumers to boost brand relevance

By building customer data platforms, food brands can be positioned for success in the direct-to-consumer space.

WHITEPAPERS
The future of consumer packaged goods

Emerging trends have transformed the consumer packaged goods (CPG) space to a more streamlined, data-driven and direct 'with' consumer way of business.

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.
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