carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

INCREASE CUSTOMER LOYALTY

Omnichannel Solutions

Omnichannel Solutions

Deliver the same level of service excellence across each of your customer touchpoints.

Capture what customers want across each of your live channels.

Many retailers have placed omnichannel transformation high on their agendas for when normalcy returns, and for good reason. Consumers engage more with omnichannel retailers, spend more money with them and exhibit more loyalty when returning to online and physical stores. But which capabilities are most important to you?
Cognizant’s experts help retailers find the right path to omnichannel adoption for their brand, taking into account the epidemic’s impact on every business and our experience in accelerating omnichannel transformation. Each retailer’s path is unique and requires finding the right mix of mobile, digital marketing and CRM channel capabilities.
Learn more about our Retail solutions for your business.
Integrate multiple channels

Gather information across customer touchpoints and gain a more holistic picture of customer preferences. Strengthen customer retention and extension both online and in-store.
Optimize digital marketing

Better understand your customers and ensure consistent messaging across all channels. Leverage analytics to optimize your digital marketing, loyalty and CRM investments to yield the highest returns.
Ensure mobile success

Make the most of your mobile investments by delivering measurable benefits. Select the right platforms and design mobile websites and apps with an eye toward meeting business goals.

Latest thinking

Retail leaders roar ahead: Here’s how they can capitalize on consumers’ new shopping behaviors

Against long odds, category-leading retailers got it done during the pandemic. Next up is readying for the post-vaccine era.

READ MORE
How North American businesses are crafting their post-pandemic digital future

COVID-19 has accelerated the already healthy pace of digital change across the Americas. This has created a fresh set of challenges for businesses to tackle.

READ MORE
Managing contact centers through COVID-19 and beyond

When global lockdowns and stay-at-home orders due to COVID-19 forced millions of workers to go virtual, contact centers were not immune.

READ MORE
Retail’s new conundrum: Rethinking the customer experience in a world of social distancing

Due to COVID-19, the retail customer experience is undergoing a complete makeover. Here’s where brands should focus as they wisely revamp their experiences to reflect what consumers value most today and may seek in a post-pandemic world.

READ MORE
SHOWCASE

Featured work

RETAIL

Omnichannel strategy boosts sales by $150 million
READ MORE

CONSUMER GOODS

CPG digital shelf improves productivity by 68%
READ MORE

MANUFACTURING

Order management platform increases sales by $200M
READ MORE
ADDITIONAL CAPABILITIES

Supporting service capabilities

  • DIGITAL STRATEGY AND ROADMAP

    CREATE WINNING EXPERIENCES

    A digital/omnichannel strategy is a must for retailers. We create customer-focused transformation strategies that fit our clients’ organizations, with roadmaps that deliver benefits all along the way and allow ample opportunities to learn from customer experiences.
  • E-COMMERCE REPLATFORMING

    A STRONG DIGITAL FOUNDATION

    Retailers increasingly rely on digital channels to hit growth targets, but outdated platforms are a liability when it comes to supporting multiple destinations such as microsites and international commerce. We partner with retailers to evaluate their technology options and implement the right tools, business processes and organizational changes to enable their digital commerce vision.
  • PRODUCT MANAGEMENT

    ACHIEVE GREATER GROWTH

    Many retailers have developed into mature e-tailers focused on refining their offerings. Cognizant’s product management experts can help retailers achieve greater growth by identifying opportunities to optimize customer experiences and e‑commerce operations.
  • INTERNATIONAL COMMERCE

    EXPAND YOUR BRAND’S REACH

    International e-commerce enables retailers to drive incremental sales and test new markets with relatively little capital investment. Our team partners with retailers to build global commerce capabilities that are localized to the needs of the markets served.
  • AGILE DELIVERY

    THE KEY TO TRANSFORMATION

    The sooner retailers get new capabilities to market, the sooner they can measure impact and make refinements. Our agile delivery methodology brings together business, creative and delivery teams to create top retail experiences.

Empowering retail with modern data strategies

PLAY VIDEO
Optimize marketing for uncertain times

It’s a new and unpredictable marketplace. The challenge—and opportunity—is to deliver relevant experiences at speed and scale with drastically lower budgets.

LEARN MORE

TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.
INDUSTRIES
SERVICES
CONSULTING
LATEST THINKING
ABOUT COGNIZANT
GLOSSARY
INFORMATION FOR SUPPLIERS