Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MorePlease visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreDIGITAL TRANSFORMATION IN STORE
COVID-19 has accelerated the already healthy pace of digital change across the Americas. This has created a fresh set of challenges for businesses to tackle.
Due to COVID-19, the retail customer experience is undergoing a complete makeover. Here’s where brands should focus as they wisely revamp their experiences to reflect what consumers value most today and may seek in a post-pandemic world.
Against long odds, category-leading retailers got it done during the pandemic. Next up is readying for the post-vaccine era.
We explore the top challenges that businesses face as they bring employees, customers, and visitors back to facilities—and offer a roadmap for success.
Consumers and workers won’t set foot in facilities they don’t believe to be safe. Going forward, enterprises must take unprecedented measures. Fortunately, the technology is there to make it happen.
Facing steadily increasing competition in the market, one of the world’s largest pawn companies knew it needed to continue investing in its industry-leading customer experience. As part of that, the company wanted a solution that would increase customer engagement with retail associates in its 800 stores worldwide.
In addition, because the company does business in multiple territories, each with its own regulatory requirements and operational rules, it needed to update its legacy point-of-sale (POS) system into a scalable, microservices-focused solution.
Using agile best practices, Cognizant Softvision created two “Virtual Pods” with team members located across the U.S., Argentina and Mexico and then leveraged a virtual workflow to build the client’s solution.
The first Virtual Pod focused on modernizing the client’s legacy back-end system. The second built the core solution—a tablet-based POS system designed to get retail associates out from behind counters and onto sales floors in the company’s stores. This total solution would drive a top-notch customer experience in the form of more personalized interactions and incremental sales.
After a successful 25-store pilot, a global rollout was planned for 2020. Then an unforeseen roadblock emerged: the COVID-19 pandemic. As social distancing disrupted the company’s new in-store business model, Cognizant Softvision’s Virtual Pods nimbly pivoted and provided new features designed specifically to adapt to a remote environment.
The company successfully rearchitected its legacy system and crafted a tablet-based customer experience application that enhances customer engagement and drives new sales—in both socially distanced COVID-19 environments and post-pandemic in-store ones.
stores around the globe
stores in pilot program
Retailers are challenged to deepen customer relationships, create exceptional experiences and bring digital into every function of sales, support, merchandising and finance. Here’s how Cognizant can help.
LEARN MOREServing customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.
Let's talk about how digital can work for your business.
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